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Our Favorite (Mostly Indie) Projects of 2025
There’s always a lot of music coming out. At this point, there are over 100,000 uploads to Spotify every day, with at least 30 percent of that being hip hop or R&B. Music has continued to come out at a high clip, but something felt different this year. It feels clear that there has been a shift. Originality is starting to feel cool again. Finding new artists through human curation instead of DSP algorithms is becoming exciting again. As we come to the close of 2025 and our o
Dec 31, 2025


Readers Voted With Their Clicks: Our Most Read Music Stories of 2025
As the year winds down, we're spotlighting the moments in music this year that got our digital magazine readers locked in. From indie wins and scene shifting pod recaps to New Wave favorites and business model shakeups, these are the top 10 most read stories on The Wave in 2025. Ranked from 10 to 1, each post tapped into something deeper, a sound, a hustle, a voice, or a vision. Some of you won’t recognize too many of the artists listed here, and that’s also the point of Sou
Dec 26, 2025


You Can Be Signed and Still Be Independent, LaRussell Says. He’s Also Been Talking with Roc Nation
On a late night edition of Earn Your Leisure's Wednesday livestream show Blackout, co-hosts Rashad Bilal and Ian Dunlap welcomed a surprise guest to the conversation: Vallejo artist and entrepreneur LaRussell. The rapper joined the show with the same clarity and directness that has made him a noted voice in conversations about music ownership and independent business models. LaRussell focused on structure and strategy. Through a measured conversation, he spoke on authenticit
Dec 11, 2025


Why LaRussell Spent $30,000 on a Single Song and Would Do It Again
During his recent sit down with the One More Time Podcast, LaRussell offered a wide ranging and transparent look into what it truly means to be an independent artist operating at scale. Early in the interview, he broke down the increasing demands of growth, saying, "The larger you get as an indie, the more you need." He likened the difference between early and current stages in his career to feeding a Chihuahua versus feeding a bear. When you’re operating at a higher level,
Nov 11, 2025


SoundsLikeWater Presents: "Summer Waves" (Our Favorites)
Summer always brings a certain rhythm. The long days, warm nights and backyard get togethers need the right soundtrack, and this season...
Sep 25, 2025


LaRussell Rolls Out $1,000 Fan Package with Live Experience and Equity Perks
LaRussell is raising the bar once again on what it means to be independent. The Vallejo rapper continues to refine his Proud 2 Pay model...
Aug 28, 2025


DJ Hed, Ryan Leslie, LaRussell and Symba at Invest Fest: Music Ownership and the Creators Blueprint
In a powerful exchange of vision and music industry wisdom at Invest Fest, four voices from across the culture took to the main stage to...
Aug 26, 2025


Billboard Takes a Trip to the Pergola
Independent Bay Area artist LaRussell is redefining live music with a backyard concert model that centers on accessibility, community...
Aug 11, 2025




How LaRussell Turned a LA Backyard into Hip-Hop Therapy
LaRussell capped off his 2025 Backyard LA Residency with back-to-back two-hour shows on Saturday and Sunday — both started right on time....
Jun 25, 2025


Live and Direct: A SXSW Day with LaRussell
During one of SXSW's more offbeat and unforgettable events, and this year, one of mine came on a rooftop overlooking the heart of...
Apr 6, 2025


Backyard Business: LaRussell Breaks Down the Pergola, Proud to Pay, and His Path to 100 Albums
On a recent episode of SiriusXM’s Effective Immediately , LaRussell sat down with DJ Hed and Gina Views for a conversation that dug deep...
Mar 22, 2025


Review: The Industry Might Sleep on Wiz Khalifa & LaRussell’s Collab, But This One’s Forever
Some records hit different, and Wiz Khalifa and LaRussell’s latest collaboration is one of them ones. From the beat to the verses to the...
Feb 27, 2025
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