Tidal Expands Opportunities for Independent Artists with Next Era of TIDAL RISING

Since its inception in 2015, Tidal's TIDAL RISING program has been dedicated to elevating independent artists across genres. With the use of curated playlists, video content, articles, and targeted marketing, TIDAL has provided invaluable visibility and support to up-and-coming musicians. This support has helped rising stars gain traction, and has even propelled current household names like Megan Thee Stallion, Chloe x Halle, Alessia Cara, and 21 Savage to mainstream success.

In an exciting new development, TIDAL has announced a significant expansion of the TIDAL RISING initiative, marking what it calls the program's "next era." This update aims to amplify its reach and deepen its support for emerging talent through education, amplification, and community connections. Artists participating in the program will gain access to industry tools and resources designed to help them both creatively and professionally. These offerings include workshops, exclusive master classes, hands-on training sessions in collaboration with Dolby, and invitations to the inaugural TIDAL Artist Summit.

One notable highlight of the expanded program is the introduction of direct funding to selected artists. This funding comes with complete creative freedom, allowing artists to decide exactly how the money should be used to further their ambitions—whether it's producing an album, creating a music video, or taking other steps towards growing their careers. TIDAL is the first music streaming platform to empower artists in this manner, providing financial support along with autonomy, reflecting their understanding that artists know their needs best.

The upcoming wave of TIDAL RISING will support hundreds of emerging artists over the next year. These artists, including rising talents like Angie Rose, Ariel Zetina, Brooke Alexx, and others, represent an eclectic mix of genres ranging from country-rock to pop-rap and post-punk.

Independent artists interested in joining the TIDAL RISING program can visit the official TIDAL website for information on how to apply and learn more about the opportunities available to them. This initiative underscores TIDAL's commitment to artist empowerment, providing the tools, education, and funding needed to help creatives navigate the complexities of the music industry and reach new audiences.