Why Artists Should Be on EVEN: 7 Key Insights from CEO Mag Rodriguez

Photo: Courtesy of EVEN

In an exclusive interview with Mag Rodriguez, CEO of the EVEN platform, on the One More Time Podcast, he shared insights about how EVEN is revolutionizing the music industry. Here are seven reasons why every artist should consider joining this game-changing platform.

1. Global Reach: 195 Countries, 135 Currencies

Unlike Spotify, which isn’t available in many countries, EVEN boasts a reach of 195 countries and supports 135 currencies. This global accessibility ensures that artists can sell their music and merchandise to fans worldwide, opening up new revenue streams across different regions.

2. Direct Payments: No More Waiting for Payouts

On traditional platforms, artists often wait two to three months for their streaming revenue. EVEN flips the script by offering daily payments. Rodriguez pointed out that artists deserve to get paid immediately, just like any other business. If you make money today, you should have it in your account tomorrow.

3. Access to Fan Data: Own Your Fanbase

One of the most significant advantages of EVEN is access to fan data that platforms like Spotify and YouTube don’t provide. Rodriguez shared that even major artists may only know about 1% of their fanbase on streaming platforms. On EVEN, artists can track who their fans are, where they are located, and how they engage with content, which allows them to build stronger, more direct relationships.

4. Success Without a Huge Following

Even if you don’t have a massive following, you can still make serious money on EVEN. Rodriguez gave an example of an artist with fewer than 3,000 followers who made $1,000 in a single day from selling an album. This proves that with a dedicated fanbase, follower count isn’t a barrier to significant earnings.

5. Streaming Equivalent: Maximize Your Earnings

EVEN helps artists understand their earning potential compared to traditional streaming services with a streaming equivalent metric. To earn $1,000 on EVEN, an artist needs just 100 fans buying a $10 product. In comparison, it would take about 250,000 streams on platforms like Spotify to make that same amount. This metric illustrates how much more you can earn by selling directly to fans.

6. Effective Fan Engagement Without Overload

Rodriguez stressed the importance of not overusing fan data. Having access to fans’ contact information doesn’t mean you should bombard them with messages. Artists like LaRussell use features like Fan Connect to send out thoughtful, targeted messages, such as a single text that earned him five figures overnight. It's about building trust and engaging when it matters most, similar to how top brands handle customer outreach.

7. Reach New Markets Globally

EVEN opens doors for artists in underserved markets. Rodriguez shared the story of Quacy Arthur from Ghana, who made $5,000 overnight from fans in his home country. EVEN’s ability to support local currencies and offer global reach makes it a platform where artists can monetize even in regions with lower average incomes.

Final Thoughts: Why EVEN is the Future

With daily payments, direct fan engagement, and the power to reach a global audience, EVEN offers a model that breaks the mold of traditional music streaming. As more artists look to take control of their careers and maximize earnings, platforms like EVEN are set to play a crucial role in the future of music monetization.