Rap Isn’t Down—It’s Evolving: Kendrick, Concerts, and Culture on The Bigger Picture

On Episode 52 of The Bigger Picture Podcast, hosts DJ Hed, Jeremy, and Elliott Wilson came with insight and edge, breaking down some of the biggest cultural moments in hip-hop right now—from Kendrick Lamar’s commanding performances in Toronto to the broader questions around rap’s place in the current music landscape. What started as a conversation about concerts quickly evolved into a sharp dissection of where the genre stands, what fans expect, and how artists are being measured in this moment.

Kendrick Lamar’s Toronto Shows: Presence Over Provocation

One of the most impactful discussions centered around Kendrick Lamar’s decision to perform two sold-out shows in Toronto. Though it’s been nearly a year since the release of “Not Like Us,” the aftershocks of that record—and its cultural dominance—still linger. Kendrick didn’t return to Drake’s hometown to reignite beef. Instead, he pulled up to make a broader statement: the art is still what matters. Without any new disses or theatrics, Kendrick used the stage to reassert his presence, reminding both fans and critics that real performance can still shift the energy.

The hosts emphasized how Kendrick’s set wasn’t just technically flawless—it was emotionally sharp. Every element, from song selection to stage movement, was tightly curated. It didn’t lean on gimmicks or guests. It leaned on skill. In a space where many artists rely on lights, visuals, and volume to compensate, Kendrick kept it direct. The result? A show that cut through all the noise—and did it in the heart of his rival’s city.

The Gap in Live Performance Standards

The conversation quickly moved from Kendrick to a broader critique of performance standards in today’s rap game. Too many artists, the hosts argued, treat the stage as a chore rather than a platform. The energy, creativity, and pride that once defined hip-hop concerts have been replaced by lackluster setlists and minimal crowd engagement. Kendrick’s tour set a different example. He reminded the culture that a great live show isn’t an optional bonus—it’s part of the legacy.

Artists like Tyler, The Creator, Travis Scott, and Doja Cat were also mentioned as current performers pushing the boundaries of what a rap show can be. These acts are building worlds onstage, not just reciting bars. The podcast emphasized the need for more of that energy across the genre—especially among rising artists who have yet to carve out their identity.

Rap Beef vs. The Bigger Picture

With live shows as the backdrop, the episode naturally drifted into rap beef and how it's been driving engagement this past year. The Kendrick vs. Drake rivalry lit up the culture, no doubt—but there’s a cost when feuds become the focal point. The hosts made it clear: there’s a difference between competitive energy and narrative overload. When beef overshadows music, fans start to miss the actual records.

That’s what made Kendrick’s quiet, performance-based return in Toronto so impactful. He didn’t reignite the feud. He moved past it—artistically. And in doing so, he pointed the spotlight back where it belongs: the stage.

Is Rap Really “Down”?

Another major theme was the ongoing debate around whether hip-hop is in decline. With pop, Afrobeats, and country dominating the charts in recent quarters, questions about rap’s relevance have grown louder. But the podcast pushed back on that narrative. The issue isn’t rap’s quality—it’s how success is defined.

If first-week numbers and playlist placement are the only barometers, then yes, some rappers might appear to be fading. But cultural moments, touring demand, and fan connection still tell a different story. Artists who understand this—who build deeper engagement and treat their careers like long games—aren’t “down.” They’re just not chasing the same scoreboard.

Winning Outside the Charts

This segued into a conversation about how artists today can build winning strategies without relying on the traditional model. Touring, merchandise, creative partnerships, and consistent fan engagement were all named as ways to sustain momentum. The hosts highlighted that being chart-topping and being successful aren’t always the same thing anymore.

That shift requires artists to be more entrepreneurial. The ones who evolve—who understand the new rules—can last longer and stay more authentic. The podcast pointed out that Kendrick, once again, offers a model for how to prioritize substance and strategy over flash.

What Fans Really Want in 2025

To close the episode, the hosts reflected on what audiences actually expect from artists now. Despite the noise, it’s not always about numbers or drama. Fans want consistency. They want presence. And they want to feel like the artist cares—about the music, the message, and the moment.

Kendrick’s approach in Toronto was the perfect example. He didn’t need a rollout or controversy to make an impact. He showed up. He performed. He executed. And in doing so, he showed that hip-hop still thrives when artists treat it like it matters.