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Jeremy Pays His Bet as the Crew Tackles Rap’s Decline
A major shift in music charts sparked one of the episode’s most focused discussions. For the first time in decades, no rap song appeared in the Billboard Hot 100’s top 40. That statistic came just after Kendrick and SZA’s “Luther” fell off the charts, marking a rare moment where hip hop’s presence had disappeared from a key space in popular music. Jeremy, Elliot, and DJ Hed explored the reasons behind the shift. DJ Hed revisited an earlier post he had written, where he calle
Nov 11
“I Just Wanted to Start From Scratch”: How Kalan.FrFr Rebuilt California Player
In his first appearance on the show Effective Immediately with DJ Hed and Gina Views, Kalan.FrFr gave an unfiltered look into the...
Sep 3
TBP, Ep. 60: Cultural Homage, a West Coast case study, and the Evolution Question
The Bigger Picture’s sixtieth episode moved with pace, energy, and plenty of audience participation. The hosts opened the lines and...
Aug 28
DJ Hed, Ryan Leslie, LaRussell and Symba at Invest Fest: Music Ownership and the Creators Blueprint
In a powerful exchange of vision and music industry wisdom at Invest Fest, four voices from across the culture took to the main stage to...
Aug 26
Terrace Martin and Kenyon Dixon Talk Come As You Are, Their LA Roots and Timeless Stories
Terrace Martin and Kenyon Dixon are two of Los Angeles’ most respected musical exports, but their latest project together shows that...
Aug 11
DJ Hed Announces the Return of "Honest Feedback Exclusively on FYI.AI
DJ Hed, known affectionately as “The Coast Guard,” is bringing back his beloved show Honest Feedback this time in an exclusive...
Aug 7
Ray Vaughn Talks RCA Signing, Joey Bada$$ Battle, and Finding His Sound on ‘Effective Immediately
Ray Vaughn returned to “Effective Immediately” with DJ Hed and Gina Views for a raw, revealing interview that peeled back layers of...
Jul 30
Clipse on Effective Immediately: Grown Man Rap with Nothing to Prove
On an episode of Effective Immediately with DJ Hed and Gina Views, the Clipse made it clear: their return isn’t about riding a wave or...
Jul 23
Elliott Wilson Calls Out Travis Scott’s “Cheat Code” Sales as Clipse Steal Spotlight
During the latest installment of The Bigger Picture Podcast , hosts Elliott Wilson, DJ Hed, and Jeremy Hecht recapped a monumental week...
Jul 22
Ten Years In, Dave East Charts a New Course as an Independent Artist
As 2024 marks 10 years since Dave East signed his first record deal, the Harlem rapper finds himself in a new season of control....
Jul 17
Wale Discusses New Music, Public Perception and Longevity on Effective Immediately
In an interview on "Effective Immediately," Wale discussed the trajectory of his music career, his place in hip-hop, and his personal...
Jul 8
RJ Reflects on Growth, "O.M.M.I.O. 4" and Loyalty on 'Effective Immediately'
When RJ, known to many as RJMrLA, pulled up to DJ Hed and Gina Views' show Effective Immediately , it wasn’t just another press stop—it...
Jul 6
Inside the Venice Music x No Name Studios Event: Legacy, Lessons and Live Mixes
Walking into No Name Studios for the Venice Music collab event felt less like entering a studio and more like stepping into hip-hop...
Jul 3
Exclusive Tracks, Industry Truths, and Artist Anxieties: The Latest Effective Immediately
On Episode 51 of Effective Immediately, DJ Hed and Gina Views brought their signature blend of music exclusives, insider stories, and...
Jun 24
Rap Isn’t Down—It’s Evolving: Kendrick, Concerts, and Culture on The Bigger Picture
On Episode 52 of The Bigger Picture Podcast , hosts DJ Hed, Jeremy, and Elliott Wilson came with insight and edge, breaking down some of...
Jun 16
‘Effective Immediately’ Hits 50 Episodes, Covers ICE Raids in L.A. and BET Awards Highlights
The landmark 50th episode of Effective Immediately , hosted by DJ Hed and Gina Views, marked a major benchmark for the LA-based hip-hop...
Jun 15
Effective Immediately Emerges as the Voice of West Coast Rap Culture
In Episode 47 of Effective Immediately , DJ Hed and Gina Views took listeners on a deep dive into the ongoing rap battle moment that’s...
May 27
DJ Hed and Gina Views Recap Atlanta, Music Drops, and the Mal Debate in Episode 44
What happens when DJ Hed and Gina Views take their chemistry off the airwaves and into the real world? In Episode 44 of Effective...
May 5
DJ Hed and Mal Unpack the Kendrick-Drake Feud One Year Later
One year after what many consider the most seismic battle in hip-hop history, media heavyweights DJ Hed and Mal sat down for a marathon...
May 5
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