Nipsey Hussle at 40: The Documentaries and Visual Album That Tell the Story

On what would have been Nipsey Hussle’s 40th birthday, his imprint on Los Angeles and the wider culture remains undeniable. His entrepreneurial spirit, creative legacy and unshakable loyalty to South Central continue to be reflected in the moves his team makes and in the content that keeps emerging. Two new pieces of media bring that energy forward, each offering a unique lens on Nip’s journey, philosophy and impact.

From a powerful visual storytelling experience that marks the 10-year anniversary of The Marathon, to a candid rooftop conversation with the team behind the brand, these videos are not just tributes. They are living, breathing testaments to what Nipsey built and how it continues to unfold. Both deserve more than just a watch. They demand a deeper look at how this movement is still evolving.

The Marathon Live Visual Album: A Cornerstone Revisited

The Marathon Live Visual Album is more than a nostalgic rewatch of a pivotal era. It is a visceral return to the Crenshaw corner that helped raise one of the most influential voices of a generation. The project, created in partnership with The Marathon Clothing and Okidoki, honors the 10-year anniversary of Nipsey Hussle’s 2010 mixtape The Marathon. The visuals blend rare footage, personal storytelling and street-level authenticity, stitching together the origin story of a brand and a belief system.

The film opens with raw memories of Nip, Fats, Adam and others hustling across the street from where The Marathon store would eventually rise. It traces how a leased building became more than retail. It became a beacon. Starting with socks on a folding table, the shop grew into a hub that served not just merchandise, but community, second chances and love. It was a place where people who could not get jobs elsewhere found purpose, becoming part of a movement rooted in trust and respect.

The documentary leans into the physical and emotional architecture of Nip’s vision. We see the importance of ownership, the pride of driving that first Benz, and how accessible he remained despite his rising profile. He never removed himself from the block, and the block never stopped responding to him. His presence was magnetic, a modern-day mayor whose pull reached far beyond rap.

One of the most powerful sections spotlights the energy around the Crenshaw and Slauson intersection. Stories of crowds gathering just to catch a glimpse of Nip, of police too intimidated to pull into the lot, paint a portrait of a man who built more than just a business. He built a presence. A symbol that stood for self-determination and moving with purpose.

The studio segments bring us even closer to Nipsey’s creative process. Whether using boric acid to guard against roaches or custom-building a booth with his team, the details are unglamorous but essential. There is something holy in the way they describe laying tracks in that space, guided by energy and instinct. He would not record unless inspired. Paid verses and big-name producers meant nothing if the music did not feel right.

We also hear from those closest to the sound about Nip’s lyrical growth. His early bars are described not just as raw, but prolific. His mentors knew from the start that he had it. But what made Nip different was not just talent. It was discipline, patience and a sense of message. He created when it mattered, not because the industry said it was time.

By the end, the visual album becomes a time capsule and blueprint all in one. It is for those who lived it, but also for the next generation trying to figure out how to build something real from nothing. The Marathon was not just a mixtape. It was scripture for those who grind with a purpose, and this project reminds us that every bar, every business move and every block Nip touched was by design.

Earn Your Leisure x All Money In: Building the Future from the Foundation

The Earn Your Leisure interview with the All Money In team does not just highlight a business. It gives a platform to the mindset behind the moves. Sitting down with Blacc Sam, Cobby Supreme, Pacman and BH, the conversation unfolds like a rooftop blueprint session. It covers everything from retail strategy to community reinvestment, rooted in the legacy of Nipsey Hussle but clearly built for what comes next.

Blacc Sam speaks on how the new Marathon flagship store on Melrose was born from vision and perseverance. From carrying refrigerators up stairs to securing real estate in one of the city’s most competitive zones, the team emphasized ownership every step of the way. Nipsey did not just rap about buying back the block. He planted seeds. Today, those seeds are maturing into businesses with their own rhythm, private rooftops, recording studios and retail spaces made to reflect the lifestyle they live.

But the story is not just about luxury. The original Crenshaw and Slauson location is being transformed into a nonprofit foundation, aimed at giving back to the very neighborhood that raised them. Plans include community programs, music education, mentorship and free resources. It is a full-circle mission, taking what they have learned and reinvesting it in the next generation. Not as charity, but as strategy.

The interview dives deep into Nipsey’s influence on retail philosophy. His insistence on exclusive brick-and-mortar drops was more than style. It was a lesson in value, in creating experiences rather than just transactions. He dreamed of ten Marathon stores with the power to move one million units independently. Now, his team is carrying that dream forward, brick by brick.

The team also breaks down the structure of the brand, from fulfillment strategy and scaling logistics to the Puma collaboration and upcoming capsule collections. Nip’s kids are part owners. His partners are still in key roles. Every major business play is made with intention. Whether it is a boutique vibe or a million-unit drop, the decisions are rooted in sustainability, legacy and cultural currency.

When asked about setbacks, the response is always the same. It is a marathon. From delayed permits to being rejected by landlords, every roadblock just confirmed they were meant to build on their own terms. Now, owning their Melrose building outright and prepping a grand opening that feels more like a community milestone than a product launch, the team knows they are in the right place at the right time.

As the conversation winds down, there is a palpable sense of mission. This is not just about clothes or music. It is about showing young people in LA and beyond that there is a blueprint out there. One built not on luck, but on intention. Nipsey may be gone, but what he started is far from finished. The team is still running that race, and they are making sure every step leaves an imprint