Inside Empire: A Day in the Life of a Label Content Producer

It’s not every day that we get a behind-the-scenes glimpse of what goes on at a record label—even more so when it’s one as cool and culture-rooted as Empire. In a recently dropped vlog, Trevor Potter, a content producer at Empire, takes us along for a day in their life, showcasing the hustle, creativity, and occasional chaos that come with working at one of the most respected independent labels in the game.

From the moment his day kicks off with a can of Cola-flavored Celsius to a packed schedule of video shoots and studio sessions, the vlog is a rare, unfiltered peek into the moving pieces behind the music.

Juggling Projects Like Pros

The day’s marquee event? A music video shoot for P-Lo’s latest track, “Lights Out,” which features Symba, Little Bean, and John Mack. But this wasn’t just your average music video shoot—Empire’s crew maximized their time by also shooting cover art for the single. This efficient use of resources is one of the gems shared during the vlog: if you’re on set with the lighting, talent, and vibe already in place, why not knock out multiple projects? For independent creatives, it’s a reminder to make every shoot count.

“Typically, you’re always trying to kill two birds with one stone,” Trevor explains while the crew balances capturing performance shots with snapping photos for the single’s visuals. It’s a clever example of how Empire approaches their work—with both creativity and practicality in mind.

Tips, Tricks, and Snacks

Another practical gem from the vlog? The importance of using modern conveniences to keep things running smoothly. For last-minute set needs, the team relies on resources like Instacart, Uber Eats, and TaskRabbit to save the day. Need snacks, drinks, or props? There’s an app for that.

Trevor’s day also includes capturing behind-the-scenes (BTS) footage with his new wireless mic system—a casual, tech-forward touch that might make gearheads curious about their setup. These tools are part of what keeps Empire’s content production sharp and forward-thinking.

A Love Letter to P-Lo and the Bay

The vlog also highlights the Bay Area’s deep-rooted culture and its champions. At one point, John Mack gives P-Lo his flowers, praising him as a unifying figure in the region’s music scene. It’s a sentiment echoed by anyone who’s followed P-Lo’s journey, from his days with the HBK Gang to becoming one of the Bay’s most beloved artists and producers.

P-Lo’s humility shines through as he thanks everyone for trusting him and coming together to make the project happen. It’s a refreshing reminder of the collaboration and respect that fuel independent music labels like Empire.

What’s Next?

The vlog wraps up with a teaser—Trevor hints at a part two, leaving viewers eager for more behind-the-scenes insights. The day might have ended with a studio session featuring C and Lefty Gunplay, but it’s clear there’s more to come from Empire’s vibrant ecosystem of creators.

For fans and aspiring creatives, the vlog isn’t just entertainment; it’s an open door to learn about the grind, resourcefulness, and joy that go into making music and visuals. Empire’s culture—equal parts hard work and good vibes—shines through in every frame. If this is just part one, we’re definitely staying tuned for more.