Natia’s 2WICE AS GOOD 4 HALF AS MUCH (DELUXE)  was one of the most complete and fulfilling albums we heard in 2025. After spinning more than 180 projects in our Spotify Wrapped rotation, this one stood finished in our top 10 Favorites of 2025. Not only as one of our West Coast releases, but as one of our favorite albums across the board. With 14 tracks, the deluxe edition brings together everything you want in a quality rap album: energy, depth, versatility and a strong sense

There’s always a lot of music coming out. At this point, there are over 100,000 uploads to Spotify every day, with at least 30 percent of that being hip hop or R&B. Music has continued to come out at a high clip, but something felt different this year. It feels clear that there has been a shift. Originality is starting to feel cool again. Finding new artists through human curation instead of DSP algorithms is becoming exciting again. As we come to the close of 2025 and our o