Jordan Bradley on AI and Music Production: Tool for Growth or Creative Threat?
- Mars
- Dec 4, 2024
- 2 min read
photo credit: Jordan Bradley
The latest episode of the Help Me Devvon Podcast dives headfirst into the ongoing conversation around artificial intelligence (AI) in the music industry. The discussion between Jordan Bradley (CEO of High Note) and the entire Help Me Devvon Podcast team, including Devvon, LJ, and Courtney T., brings a mix of humor, nostalgia, and serious insight to the challenges and opportunities AI presents for independent music creators.
The AI Revolution: Fear or Tool for Growth?
The hosts acknowledge the skepticism surrounding AI, particularly from independent artists and producers. As AI continues to redefine creative workflows, some worry about job security and authenticity. However, Bradley, whose platform High Note specializes in collaborative audio feedback, stresses that AI isn’t a replacement for creativity but an augmentation tool.
“AI is not going away,” Bradley asserts. Instead, platforms like High Note aim to integrate AI in ways that support music creators. For instance, High Note's vision includes AI tools to organize feedback on tracks, provide actionable suggestions for improvements, and enhance collaborative experiences.
The conversation also highlighted how AI could democratize music creation, allowing more people to produce music through innovative tools. Bradley noted, “Some people will type their idea into [an AI program], and someone else might use Ableton to mix it. We’ll see an influx of people making music in entirely new ways.”
Lessons for Independent Artists
The hosts shared practical advice for indie musicians navigating the new landscape:
Embrace New Tools: From AI-driven feedback to automated mixing, adopting emerging technologies can help level the playing field.
Stay Adaptable: Devvon compared AI adoption to past controversies, such as the criticism of FL Studio. “People hated on it back then, but now it’s a staple,” he pointed out, urging creators not to fear innovation.
Leverage Collaboration: Platforms like High Note not only enable file sharing but also provide dynamic spaces for real-time feedback, enabling artists to refine their work collaboratively.
Invest in Yourself: Bradley shared his leap of faith in quitting his job to fundraise for High Note. His story underscores the importance of betting on one’s potential, even when resources are scarce.
AI and the Future of Music
While acknowledging the ethical complexities of AI—such as copyright infringement in training data—Bradley envisions a future where AI complements human artistry. His approach is clear: AI should enhance workflows, not replace the human touch in music.
The episode also revealed a major milestone for High Note: a partnership with Dropbox. This collaboration aims to integrate High Note’s advanced feedback features into Dropbox, streamlining the experience for millions of users. “You’ll soon be able to open your Dropbox files in High Note and access its full suite of tools,” Bradley announced.
A Call to the Music Community
The hosts emphasized the importance of constructive criticism and community support in the audio tech world. Devvon, LJ, and Courtney encouraged listeners to engage with companies like High Note, which actively seek feedback to improve their offerings.
As AI continues to shape the industry, Help Me Devvon Podcast reminds us that innovation need not come at the cost of creativity. Instead, it’s a call for artists to adapt, experiment, and take advantage of the tools at their disposal.
photo credit: Jordan Bradley
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