DRAM Breaks the Silence: New Music, New Mindset, Same Soul

After a period of relative quiet, DRAM, the multi-talented artist known for his genre-bending sound and infectious energy, re-emerged in a candid conversation on Effective Immediately with DJ Head and Gina Views. The interview served as a reset button for fans, as DRAM walked through his journey from label-backed hitmaker to fully independent musician, sharing insights into his name changes, personal growth, creative processes, and sobriety.

Life After the Label

DRAM didn’t mince words when it came to the realities of independence. Having parted ways with his label at the end of 2022, he described the transition as both liberating and complex. “When you’re independent, you have to make the moves,” he said. “You can’t wait for things to line up.” The artist emphasized how crucial it is for artists to prioritize themselves — a priority he found lacking in past label relationships.

Despite challenges, DRAM has released two albums independently, relishing the creative control that comes with autonomy. He admitted, though, that the shift requires serious hustle, noting that artists can’t do everything alone and shouldn’t be misled by the seeming ease some make it look.

Reclaiming His Name

For a while, fans knew him as Shelly — a name tied to his second album and a shift in branding. Originally meant to mark a new artistic phase, the moniker stuck longer than expected. While DRAM appreciated the intention behind the change, he ultimately reverted back to his roots. “I’m DRAM again,” he affirmed, clarifying that Shelly was more personal — even reserved, at times, for introductions to women. Still, the switch taught him how tough it is to manage a rebrand without the machinery of a major label.

Music First, Always

Regardless of name or label status, DRAM’s dedication to music hasn’t wavered. Though best known for “Broccoli,” he’s spent years diving deep into R&B. He explained that even from the beginning, R&B sensibilities were laced through his work. With his new project Leorpio (a blend of “Leo” and “Scorpio” inspired by himself and collaborator Ellis Quinn), DRAM is aiming for an expansive, dreamy sound that leans into genre-blending — something he’s always done.

“I’m music-first,” he said. “Always locked in.” That approach extends to collaborations on Leorpio with artists like Guapdad 4000, A$AP Ferg, Chance the Rapper, Buddy, and more.

Sobriety and Strength

In one of the more heartfelt moments of the interview, DRAM opened up about his journey to sobriety, which began in early 2020. Triggered by a personal ultimatum and supported by his partner, he made a life-changing decision. Though he still smokes weed and occasionally uses psychedelics, he’s been alcohol-free for over five years.

He described the decision as transformative: “If I wanted to crash my life away, I could go back. But I chose elevation.” Despite industry pushback — particularly from alcohol sponsors — DRAM said he’s more in tune with himself than ever, and that his sobriety hasn’t diminished his ability to vibe with others in social or studio settings.

Reflecting on the Past and Building the Future

DRAM also shared reflections on the loss of his mother in 2020, describing it as one of the hardest moments of his life. Combined with navigating industry shake-ups and redefining his identity, the past few years have tested him deeply. But through family support and self-belief, he’s stayed the course.

Looking ahead, DRAM is gearing up for a new tour, kicking off with a prestigious run at the Blue Note in New York. He spoke proudly of reconnecting with fans, building a new live show experience, and re-establishing himself on his terms.

Drama and B, and Everything In Between

Though he’s often labeled a rapper due to the success of “Broccoli,” DRAM gently pushed back against the categorization. “That was a rap song,” he said. “But since 2018, I’ve been making straight R&B.” He’s coined the term “Drama and B” to describe his own hybrid sound — an effort to ensure his true artistry isn’t overlooked.

And while DRAM isn’t against writing for others — “I’m not stingy with it,” he said — his focus right now is on his own voice, his own growth, and his own vibe.

Final Take

The conversation marked a reintroduction to DRAM — a reminder that behind the hits and the headlines is an artist deeply thoughtful about his craft, legacy, and future. For fans who haven’t checked in for a while, Leorpio and this next era of DRAM promise something both nostalgic and new.