Brotherhood, Business and a New Dallas: Zillionaire Doe and Montana 700 Redefine the City’s Rap Game

In a city long known for talent and tension, Zillionaire Doe and Montana 700 are helping usher in something new. The Dallas rappers, both rising fast in the national spotlight, appeared on Million Dollaz Worth of Game with Gillie and Wallo to talk about their bond, their movement, and why it’s time for a “New Dallas” to lead the way. Through brotherhood, loyalty and smart business, they’re proving there’s more than one way to come up from the streets — and that the next generation of Dallas artists is moving different.

Brotherhood and Beginnings: How Zillionaire Doe and Montana 700 Built Their Bond

For Zillionaire Doe and Montana 700, this is bigger than rap — it’s family. The two artists have been close since kindergarten, long before music or money were in the picture.

“That’s my brother,” Doe said. “We don’t got the same mom or dad, but we’ve been best friends our whole lives. First tattoos, first cases, everything.”

That loyalty runs deep. On the show, Doe spoke about the loss of their close friend Mark — a young man they came up with in the streets. Mark’s death became a major turning point, inspiring Doe to take music seriously.

“I started rapping like two weeks before bro died,” he said. “Only one person knew I could rap before he passed. That’s what really made me push with this.” For both Doe and Montana, the friendship, the loyalty, and the pain they’ve lived through are what drive the movement they’re building today.

The Rise of “New Dallas”: A Movement for Unity

T he Dallas rap scene hasn’t always been known for unity. Old beefs, territorial division and a lack of infrastructure kept the city’s artists from truly breaking through together. Doe and Montana aim to change that — and that’s what “New Dallas” represents.

“We the new Dallas,” Montana said. “This is about separation from what was going on before. We brought the glue back to the city. Young [artists], OGs — everybody behind this.”

The movement is about bringing artists from different neighborhoods together, despite the bloodshed and politics of the past.

“We put pride to the side,” Doe said. “I seen too many people lose their lives behind dumb [stuff]. Now it’s time to change the narrative.” Their unity-first mindset has helped the movement spread fast, with New Dallas becoming one of the most talked-about collectives in Texas hip-hop.

Life After the Streets: Choosing Music Over the Hustle

Like many young artists coming out of Dallas, Doe and Montana weren’t born into rap — they were born into survival. “I made so much money in the streets, I didn’t have to choose to rap,” Montana said. “But I wanted to go legit. I didn’t rap to get rich — I rapped to get out.”

Both credit mentors for steering them toward a better path. Doe recalled older figures in his life warning that “there’s blood on that money,” and that the hustle could only lead to jail or death.

“All my [friends] dead or in jail from plays,” Doe said. “That’s how we came up. But now we’re here trying to do something different.”

The transition wasn’t easy. Early in his career, Doe doubted whether anyone would even listen. “When I first started in 2022, I thought my video would get maybe a thousand views,” he said. “Now, it’s different. We on stages, at the BET Awards — the city behind it.”

No Ego, All Team: How Brotherhood Drives the Movement

One of the key reasons New Dallas has avoided the drama that sinks other crews? No ego.

“If I’m the arm, bro’s the leg. If he’s the head, I’m the foot,” Doe said. “We move as one.”

On Million Dollaz Worth of Game, Gillie and Wallo praised the crew for avoiding ego-driven competition — a rare thing in a scene where artists often undercut each other.

“You’re going to see everybody,” Doe said. “A lot of young [artists] operate off ego — ‘I’m number one, you number two.’ We don’t do that. We all getting it.” That team-first mindset applies to money too. Doe emphasized that everyone in the crew brings value.

“If you’re not an asset, you’re a liability,” he said. “You can’t just be on the road eating good, hitting the Gucci store, and bringing nothing back. We done did that once to show you the world. After that, you got to bring something to the table.” It’s a mature approach — one that helps explain why New Dallas continues to grow while staying tight-knit.

Beyond Rap: Building Wealth Through Real Estate

Zillionaire Doe is making sure his success doesn’t stop with rap. In addition to his music moves — including signing with CMG and earning major buzz nationwide — he’s investing in real estate around Dallas.

“We paid a million for this one,” Doe said, standing in front of one of his properties on the show. “We tore it down and redoing it. When it’s done, it’ll be worth 4.5 million.” Doe credited his mentors for helping him get into the game the right way.

“I reached out to my mentor like, ‘I want to get into this.’ And by the grace of God, I was in the right place financially,” he said. Despite the fast money and fame, Doe remains humble — keeping his focus on long-term goals. “We thinking big,” he said. “Yachts, houses by the water. This is just the start.”

Staying Motivated: Creating Music With Purpose and Gratitude

For both Doe and Montana, the music isn’t about clout — it’s about telling real stories and uplifting the next generation. “All my raps is real life,” Doe said. “I don’t write to glorify the wrong [stuff]. I want to show the youth there’s another way.”

His creative process is built on vibe — going into the studio and letting the beat tell the story. And even with major success, he stays grounded.

“ When I was at the BET Awards, sitting next to Gotti and Moneybagg Yo, I was just grateful,” Doe said. “Knowing where I come from, knowing I got friends who died six years ago — to be here, I thank God.” Looking ahead, the goal isn’t just personal success — it’s to inspire.

“I got big goals,” Doe said. “We want plaques, tours, businesses. But more than that, we want to show these kids they can do it different. They don’t have to crash out.”