At SXSW 2026, a standing room only crowd gathered for a panel that reflected one of the most urgent conversations shaping today’s music industry: how artificial intelligence is being built, used and monetized. The session, titled Ethical and Unethical AI in Music, brought together producer voices and tech leaders, including Kato On The Track, KXVI, BeatStars chief technology officer Michael "MJ" Jacob and Neutune chief industry and rights officer Virginie Berger. Across the