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SXSW 2026: Why Your Favorite Streaming Apps Are Pushing You To The Ticket Booth
The recent SXSW panel focused on how streaming platforms are pushing live events. Fabrice Sergent from BANDSINTOWN moderated a panel with Abbie Riley from Spotify alongside Ali Rivera from YouTube and Jaie Loeb from Nederlander Concerts. Sergent noted that finding tour dates across music apps used to be scattered and complex just three years ago. Now these platforms reach four billion people to push ticket sales. The industry is finally connecting digital streaming directly
May 8
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